Refiner Survey software for SaaS & digital products

What is Refiner?

Refiner provides highly customizable in-product microsurveys designed specifically for web and mobile product companies. It allows businesses to gather targeted user feedback beyond basic surveys like NPS® and CSAT. The platform focuses on delivering surveys that integrate seamlessly with the product's design, aiming to increase response rates and provide reliable insights for better decision-making and growth. Surveys can be configured precisely to reach the right users at the appropriate time.

The software supports multi-channel survey distribution, including in-product popups, website surveys, mobile app surveys, email embeds, and shareable links. It offers integrations with various tools such as customer data platforms (Segment, Rudderstack), analytics tools (Amplitude, Mixpanel), messaging platforms (Customer.io, Userlist), CRMs (HubSpot, Salesforce), and automation tools (Zapier, Make). This allows survey responses to be easily incorporated into existing workflows and data analysis processes for product, marketing, and customer success teams.

Features

Customizable Microsurveys: Design surveys that match the product's branding and user experience.
Multi-channel Distribution: Deploy surveys in-product (web & mobile), on websites, via email, or through shareable links.
Advanced User Targeting: Segment users based on traits, behavior, events, location, and language for precise feedback collection.
AI Response Tagging: Automatically tag and categorize open-text responses using AI for quicker analysis.
Extensive Integrations: Connect with tools like Segment, Rudderstack, HubSpot, Salesforce, Amplitude, Mixpanel, Zapier, and Make.
Reporting Dashboard: Visualize survey results, track metrics like NPS, CSAT, CES over time, and segment data.
AI Translation: Translate survey content automatically using AI.
Variety of Question Types: Utilize NPS, CSAT, star ratings, multiple-choice, open text, rating matrix, and video questions.

Use Cases

Gathering Net Promoter Score (NPS®) feedback.
Measuring Customer Satisfaction (CSAT).
Assessing Customer Effort Score (CES).
Determining Product Market Fit (PMF).
Conducting user research and profiling users.
Identifying product strengths and weaknesses.
Streamlining customer experience feedback.
Recruiting users for interviews or beta programs.
Reducing customer churn by identifying at-risk users.
Generating insights for marketing attribution and pricing strategies.

FAQs

What are Monthly Active Users (MAU)?

MAU are unique users logged into your app (for in-product surveys) or unique users responding to surveys (other types) within 30 days.
Is there a limit on the number of survey responses?

No, all paid plans include unlimited survey responses (subject to fair usage).
What happens when you exceed the MAU limit?

You'll receive an email notification. Continued excess will require a subscription upgrade. No immediate charges or service disruption.
Can I try Refiner for free before committing?

Yes, a 30-day free trial with access to all survey features and integrations (capped at 100 survey responses) is available. No credit card required.
Is there a free plan?

Yes, after the trial ends, the account converts to a free plan limited to 25 responses/month, 1,000 MAUs, and shows Refiner branding.