Name: Parse.ly
Brand: parse.ly
Availability: InStock

What is Parse.ly?

Parse.ly empowers teams to make data-driven decisions about their content strategies by providing an intuitive content analytics dashboard. The platform collects real-time and historical data from websites and apps, allowing organizations to assess content performance, track conversions, and identify what resonates most with their audience.

With built-in tools for campaign tracking, audience segmentation, and personalized content recommendations, Parse.ly enables editorial and marketing professionals to prove the impact of their content and focus on high-value initiatives. Integrated content APIs and data pipelines ensure seamless data flow, making content analytics accessible and actionable for businesses of all sizes.

Features

Real-Time Analytics: Instantly access up-to-date performance data for your content.
Audience Segmentation: Analyze user behavior across a variety of audience metrics.
Conversion Tracking: Measure the effectiveness of content in driving desired actions.
Historical Data Access: Review up to 13 months of historical analytics.
Personalized Content Recommendations: Leverage APIs to serve targeted content based on user interests.
Campaign Tracking: Monitor marketing campaign impact within content analytics.
Video Tracking: Evaluate the performance of video content across channels.
Geographic Segmentation: Break down content performance by region.
Single Sign-On (SSO): Secure, unified access for larger teams.
Data Pipeline Integration: Export raw, real-time event data directly to your warehouse.

Use Cases

Optimizing editorial content strategies for digital publishers.
Tracking and improving marketing campaign performance.
Identifying high-value content to drive conversions and subscriber growth.
Proving ROI of content initiatives to management.
Personalizing on-site content experiences for diverse audiences.
Exporting analytics data for advanced business intelligence and reporting.

FAQs

What types of metrics does Parse.ly track?

Parse.ly tracks over 30 audience-centric metrics, including real-time analytics, conversions, campaign performance, and audience segmentation.
Does Parse.ly offer support for video content analytics?

Yes, Parse.ly provides video tracking capabilities to analyze the performance of video content across channels.
Is Parse.ly suitable for small organizations?

Yes, Parse.ly offers plans that are ideal for small organizations looking to get started with content analytics.
Can historical data be accessed within Parse.ly?

Parse.ly provides access to up to 13 months of historical analytics data.
Does Parse.ly allow data export for further analysis?

Yes, Parse.ly features a data pipeline for exporting raw, real-time event data to your data warehouse for advanced analysis.