What is Olivine Playbooks?
Olivine Playbooks provides a structured marketing program designed to help businesses develop effective positioning, messaging, and go-to-market strategies. The program offers self-guided playbooks that focus on practical, deliverable-driven exercises rather than theoretical concepts, enabling users to create marketing assets when needed.
The program includes access to all existing and future playbooks, over 30 downloadable templates, and a B2B Marketing Certificate. Optional private coaching sessions are available for personalized guidance from experienced marketing experts. The content is delivered through a flexible, self-paced format that allows users to implement frameworks and produce polished deliverables over time.
Features
- Playbooks Library: Access to all existing and future marketing strategy playbooks
- Downloadable Templates: Over 30 marketing frameworks and design templates
- B2B Marketing Certificate: Certification upon program completion
- Private Coaching Sessions: Optional 1:1 sessions with marketing experts
- Self-Paced Learning: Flexible program structure that users can complete at their own pace
Use Cases
- Developing product positioning and messaging strategies
- Creating go-to-market plans for new products or features
- Building sales enablement materials and competitive intelligence
- Designing website content and marketing assets
- Training marketing teams on best practices and frameworks
FAQs
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How long does it take to complete the program?
Each playbook takes about 3 hours to consume the content, but implementing exercises and producing polished deliverables typically takes 5+ weeks for a version 1. -
Is this program suitable for B2C companies?
While primarily focused on B2B with most examples from that space, the program can apply to both B2B and B2C business models, and several members are building B2C products. -
How long do I have access to the playbooks?
Membership includes lifetime access to all existing playbooks, with notifications provided when updates or new content is added. -
What makes Olivine Playbooks different from typical online courses?
Unlike traditional courses focused on theory, each playbook is deliverable-driven with tactical exercises that help users produce marketing assets right when needed.
