What is Nurturally?
Nurturally offers an AI-driven solution focused on automating and personalizing the lead nurturing process for businesses. It addresses the common challenge of leads falling through the cracks due to inconsistent or ineffective follow-up by employing artificial intelligence to manage engagement. The platform automatically identifies potential leads by scanning communication channels, eliminating significant manual data entry associated with traditional CRM systems.
By analyzing the context of previous interactions, Nurturally's AI determines the optimal timing and content for follow-up messages, aiming to maintain a human-like quality in communication. This approach ensures that follow-ups are relevant and timely within the prospect's buying journey. The system is designed to handle long sales cycles and various lead responses, ensuring persistent nurturing without overwhelming sales teams. It provides tools for customizing outreach and managing leads efficiently, contributing to increased sales opportunities and higher conversion rates.
Features
- AI Lead Discovery: Automatically identifies potential leads across communication channels.
- Automated Contextual Follow-ups: Sends personalized, human-like emails based on prior conversation context.
- Perfect Timing Engine: AI determines the optimal moment for follow-ups in the prospect's buying journey.
- Customizable Email Templates: Offers basic, advanced, and custom email templates, including smart templates for non-AI credit use.
- Lead Insights & Analytics: Provides detailed analytics on lead engagement and performance.
- AI Credit System: Manages the usage of AI-generated emails with rollover options.
Use Cases
- Optimizing follow-up processes for digital marketing agencies.
- Improving client close rates for lead generation services.
- Increasing B2B outbound sales conversion through consistent, long-term nurturing.
- Preventing valuable leads from being lost due to inconsistent follow-up.
- Enhancing sales efficiency and reducing the cost per sale.
- Managing leads effectively through long sales cycles.
FAQs
-
Do AI Credits roll over?
Yes, unused AI Credits roll over each month up to 3 times your monthly allocation. -
How do plan changes work?
Upgrades are pro-rated immediately, providing instant access to more credits and leads. Downgrades take effect at the end of your current billing period. -
Why might I have fewer AI Credits than my Max Leads limit?
Not every lead requires monthly AI follow-up (e.g., if contact is requested next quarter). This helps credits last longer while maintaining relationships. -
What happens if I run out of AI Credits?
You can still send follow-ups using smart templates with intelligent mail merge fields, which do not consume AI Credits. -
How reliable are the AI-generated emails?
By default, all AI emails require approval before sending. You review them via a weekly digest or dashboard. Many users disable this requirement after verifying the AI's quality.
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