What is mParticle Analytics?
mParticle Analytics is a comprehensive product analytics platform tailored for data-driven teams, including product managers, marketers, and data analysts. It distinguishes itself by connecting directly to various data sources, notably data warehouses and lakes, enabling users to derive actionable insights without requiring SQL expertise.
The platform empowers businesses to visualize the entire customer journey, optimize conversion funnels, and enhance user retention. By identifying how users interact with products and pinpointing drop-off points, teams can make informed decisions to improve feature adoption and eliminate user friction, ultimately personalizing the user experience effectively.
Features
- Multipath Funnel: Uncover points of conversion and optimize paths.
- Journeys: Visualize paths users take to and from any action.
- Segmentation: Create detailed user segments for personalized experiences.
- Cohort Analysis: Build behavioral cohorts to uncover drivers of retention.
- People Insights: Explore the complete journey for individual users.
- Dashboards and Reporting: Create, track, and share key performance metrics.
- Data Warehouse/Lake Connectivity: Directly connect with native integrations without data movement.
- Predictive Audiences: Utilize AI to identify users likely to perform specific actions (e.g., purchase, churn).
- Predictive Attributes: Augment user profiles with AI-generated context (e.g., age, LTV).
- Identity Resolution: Configure identity resolution rules to match business needs.
Use Cases
- Visualizing complete customer journeys across touchpoints.
- Optimizing marketing campaign performance based on real-time data.
- Understanding user paths leading to conversion or drop-off.
- Personalizing user experiences through advanced segmentation.
- Identifying key features and campaigns driving user retention.
- Improving product feature adoption by analyzing user engagement.
- Making data-informed decisions for product development priorities.
- Activating data directly from data warehouses for analytics and personalization.
- Enriching customer profiles with AI-predicted behaviors and attributes.
FAQs
-
What are mParticle credits?
mParticle Credits are a universal currency that mParticle customers can use to buy any product on the mParticle platform. -
Do I have to pre-purchase credits in advance?
Yes, customers are currently required to make an upfront, contractual credit commitment. Pre-purchasing more credits results in lower unit rates for consumption. -
How many credits does using a particular feature consume?
Credit consumption per feature is determined by your customized rate card, which is based on the volume of pre-purchased credits. Contact an mParticle representative for a quote. -
Are there any service limits?
Yes, mParticle imposes certain limits on incoming data to protect platform performance. Default limits are documented, and customers can request increases.
Helpful for people in the following professions
Featured Tools
Join Our Newsletter
Stay updated with the latest AI tools, news, and offers by subscribing to our weekly newsletter.
