What is mint.ai?

MINT offers an AI-powered Advertising Resource Management (ARM) platform designed to revolutionize advertising processes for global organizations. It leverages AI agents and workflow automation to streamline operations from media planning and buying to campaign activation and analysis. The platform integrates various advertising ecosystem components into a single source of truth, aiming to enhance efficiency and decision-making.

By unifying data and automating repetitive tasks across the advertising lifecycle, MINT helps businesses reduce media costs, improve campaign performance, and ultimately boost profitability. Its system uses specialized AI agents that collaborate with media teams, enabling real-time optimization and alignment with business objectives. The platform is built to handle enterprise complexity, offering standardized data, governance, and actionable insights for strategic growth.

Features

AI Multi-Agent Systems: AI-driven Agents autonomously manage tasks and optimize processes in real-time.
Unified Data Layer: Standardizes, harmonizes, and makes advertising data actionable for transparency and real-time insights.
Media Workflow Automation: Automates repetitive tasks in planning, buying, and activation to reduce errors and labor costs.
Intelligent Media Planning: AI Agents automate plan creation and budget allocation.
AI-Driven Media Buying: Automates and streamlines media buying for data-driven decisions.
AI-Powered Campaign Activation: Intelligent Agents ensure seamless campaign execution from strategy to deployment.
Real-time Reporting & Analysis: Provides a comprehensive, real-time view of campaign results.
AI-Driven Optimization: Offers adaptive optimization and AI suggestions to maximize ROI.