Mercer Your all-in-one platform for product design from concept to production.

What is Mercer?

Mercer, formerly known as Cala, offers a comprehensive platform tailored for independent designers, small fashion houses, and established fashion brands. It integrates Artificial Intelligence to streamline the entire fashion product lifecycle, from initial concept generation to final production. The platform serves as a centralized hub for managing creative assets, facilitating collaboration, and optimizing design workflows.

By leveraging AI tools, Mercer enables users to ideate faster, maintain brand consistency through custom-trained models, and manage collection details efficiently. It supports collaboration by allowing team members to comment, add notes, and assign tasks directly on design files, replacing fragmented communication channels like email attachments. The platform aims to significantly reduce product development timelines by providing a structured and unified environment for design, feedback, and production management.

Features

AI Designer Tool: Accelerate ideation using features like Text-to-Image and AI Paintbrush editing.
Custom Fine-Tuned AI Models (AI Influences): Train AI models on specific brand aesthetics using reference imagery for consistent product development.
Centralized Asset Management: Store, manage, and update all creative assets (images, videos, 3D files, etc.) in one place.
Team Collaboration Tools: Use comments, notes, measurements, and tasks directly on files for precise feedback and responsibility assignment.
Task Management: Assign tasks to team members with notifications to keep projects on track.
Print-Ready Exports: Export collection details into easily shareable, print-ready PDF files.

Use Cases

Generating initial fashion design concepts using AI.
Developing new product lines consistent with established brand identity.
Streamlining collaboration between design team members.
Managing feedback and revisions on creative and technical files.
Centralizing all digital assets for a fashion collection.
Tracking progress and managing timelines for fashion production.
Sharing design specifications with manufacturing partners.

FAQs

What image generation model does Mercer use?

Mercer currently uses a mixture of Flux and Stable Diffusion, depending on the feature being used. The platform is built to be model-agnostic to incorporate the latest models.
Does Mercer provide production & manufacturing services for designs created on the platform?

Production and manufacturing services are available for Enterprise subscriptions only. Designer, Studio, and Studio Pro subscriptions do not include these services.
Who owns the designs created using Mercer?

The user owns the designs created using Mercer. The company states they will not use, sell, or license user creations without consent.
Can other people use my trained AI models?

Trained models are private by default but can be shared with other Mercer users if the owner chooses to do so.
Is my data used to train AI models?

No, Mercer states that user data is not used to train their foundational models or other customers' models.