What is Lotame?
Lotame is a data collaboration platform designed for digital marketers to connect, enrich, and activate audience data for improved advertising performance. The platform offers orchestration, enrichment, insights, and activation capabilities, enabling marketers to address consumers across various channels with precision.
With over 19 years of data expertise, Lotame provides trusted, verified audiences spanning 109 countries. The platform integrates AI and machine learning for audience creation and modeling, helping marketers expand audiences for prospecting and monetization. Key capabilities include audience enrichment, identity resolution, CTV targeting, and first-party data onboarding, all aimed at delivering smarter, faster, and easier advertising solutions.
Features
- Spherical Platform: Data collaboration platform with orchestration, enrichment, insights, and activation capabilities
- Audience Creation and Modeling: Segment customers, find patterns, and create lookalikes using AI and machine learning
- Audience Enrichment: Expand and enrich target audiences with scalable, trusted partner data
- Identity Resolution & Activation: Identify unique users across various channels and devices for addressable advertising
- CTV Targeting: Engage specific audiences on streaming video with high-impact video ads
- First-Party Data Onboarding & Management: Connect, enrich, analyze, and segment offline and online data
- Curation: Find audiences in less crowded places with insight-driven bespoke audiences
- Collaborations: Insights & Targeting: Expand data sources to unlock new insights and targeting opportunities
Use Cases
- Connecting fragmented marketing and advertising data for a panoramic view of customers
- Enriching target audiences with scalable data for improved advertising performance
- Creating lookalike audiences for prospecting and monetization using AI
- Targeting specific audiences on connected TV (CTV) with video ads
- Collaborating with data providers and media owners in a privacy-safe way
- Generating revenue by creating first-party audiences for media owners
- Analyzing audience insights to improve decision-making and strategy
