What is Litmus?
Litmus streamlines the entire email marketing workflow, empowering marketers to create, test, and deliver effective emails that drive engagement and revenue. By integrating with leading ESPs and providing robust design, personalization, and analytics tools, Litmus ensures every email is visually perfect and relevant to each subscriber.
Its AI-driven features help users monitor deliverability, automate personalization, and analyze campaign performance in real-time. Marketers benefit from advanced pre-send testing, spam checking, 24/7 monitoring, and dynamic content automation, making it easy to optimize campaigns and create memorable brand experiences for their audiences.
Features
- AI-Powered Email Testing: Check emails for errors across 100+ clients and devices before sending.
- Personalization Automation: Dynamically customize content such as images, countdown timers, and polls.
- Real-Time Deliverability Monitoring: Automatically monitor blocklists and receive actionable alerts for deliverability issues.
- Advanced Analytics: Track opens, impressions, and user engagement across campaigns.
- Collaboration & Review: Centralizes feedback and approvals to streamline the review process.
- Seamless Integrations: Works with popular ESPs, code editors, and productivity tools.
- Spam & Reputation Testing: Checks for potential deliverability problems before email deployment.
- No-Code Email Builder: Enables users to design on-brand emails without HTML expertise.
- Accessibility Support: Tools and guidance for building fully accessible emails.
- Security & Compliance: Enterprise-grade data security, SOC 2 compliance, and user permissions management.
Use Cases
- Previewing email designs across multiple email clients and devices before sending.
- Automating email content personalization to increase subscriber engagement.
- Monitoring email deliverability and proactively fixing issues to boost inbox placement.
- Collecting and consolidating feedback for faster email review and approval cycles.
- Analyzing email performance data to inform future marketing strategies.
- Using no-code tools to empower marketing teams to build emails without developer support.
- Ensuring accessibility across marketing emails to reach all audiences.
- Collaborating on email campaigns within distributed marketing teams.
FAQs
-
What is an email preview in Litmus?
An email preview in Litmus shows how your email will appear across different devices and inboxes, allowing you to identify and fix issues before sending. -
Do I need an ESP to use Litmus?
No, you don't need an ESP to use Litmus, but Litmus does not send emails; it helps you design, test, and optimize them before sending via your ESP. -
How is an email impression counted?
An email impression is recorded each time a recipient opens and views personalized content, such as dynamic images or countdown timers, in your email. -
What level of support does Litmus provide?
All customers have access to the Help Center and customer support, while Enterprise plans receive dedicated Customer Success Managers for onboarding and advanced support. -
Can plans be upgraded or downgraded at any time?
Yes, you can upgrade or downgrade your plan at any time; changes take effect immediately for upgrades and at the end of the billing cycle for downgrades.
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Litmus Uptime Monitor
Average Uptime
100%
Average Response Time
63.1 ms
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