What is Later?
Later provides a unified platform integrating influencer marketing and social media management capabilities. It assists businesses and creators in streamlining their social media strategy, from content planning and scheduling to performance analysis. Users can manage multiple social profiles across various networks, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and Twitter/X.
The platform features tools for visual content planning, identifying optimal posting times, and generating captions and content ideas using AI. It also includes robust analytics for tracking growth, engagement, and audience demographics. Additionally, Later offers a customizable Link in Bio tool to create clickable and shoppable feeds, alongside features for discovering, managing, and collaborating with influencers. For larger businesses, social listening capabilities are available to monitor brand mentions, track sentiment, and analyze competitor performance.
Features
- Influencer Marketing Platform: Discover, recruit, vet creators, manage campaigns, streamline communication, and handle payments.
- Social Media Management: Schedule, publish, and analyze content across Instagram, TikTok, Facebook, Twitter/X, Threads, Pinterest, LinkedIn, YouTube Shorts, and Snapchat.
- Visual Instagram Planner: Design the Instagram feed layout using drag-and-drop functionality.
- Best Time to Post: Identifies optimal posting times for Instagram & TikTok based on past engagement data.
- AI Caption Writer: Generates on-brand captions for social media posts using AI technology.
- AI Content Ideas: Suggests content pillars and post ideas powered by AI.
- Hashtag Suggestions: Provides relevant hashtag recommendations, including automatic suggestions for Instagram.
- Link in Bio: Offers a customizable mini web page for Instagram and TikTok bios to drive traffic and conversions.
- Social Listening: Monitors brand mentions, sentiment, competitor activity, and industry trends (Enterprise plan).
- Comprehensive Analytics: Tracks key metrics like post performance, audience insights, hashtag effectiveness, and Link in Bio traffic across platforms.
- Auto Publishing: Automatically publishes scheduled content, including single posts, carousels, Reels, and Stories, to supported platforms.
Use Cases
- Scheduling social media content across multiple platforms.
- Planning and visualizing Instagram feed aesthetics.
- Automating social media publishing workflows.
- Discovering and collaborating with influencers for marketing campaigns.
- Managing end-to-end influencer marketing projects.
- Analyzing social media performance and audience engagement.
- Driving website traffic and sales via social media bios.
- Generating post captions and content ideas efficiently using AI.
- Monitoring online conversations about a brand or industry (Social Listening).
FAQs
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What is a Social Set in Later?
A Social Set is a collection of social profiles, including one for each platform Later supports (e.g., 1 Instagram, 1 Facebook, 1 TikTok). It helps organize profiles, often based on brand or client. -
What is Link in Bio by Later?
Link in Bio is a customizable micro-website linked from your Instagram or TikTok profile. It allows you to add multiple links to your posts, making your feed clickable and shoppable. This feature is offered for free. -
Can Later automatically publish Instagram Reels?
Yes, you can schedule Instagram Reels in advance using Later, and they can be set to automatically publish to your feed. -
Does Later support scheduling Instagram carousel posts?
Yes, Later allows scheduling and auto-publishing of Instagram carousel posts containing multiple photos and/or videos. -
How is the post count calculated in Later plans?
The post count is the number of posts you can schedule per month for each individual social profile included in your plan (not per Social Set). Posts are counted when they are scheduled, regardless of when they are published.
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