What is insights.miro.com?
Miro Insights, formerly known as Cardinal, utilizes artificial intelligence to streamline product management processes. It automatically analyzes customer feedback gathered from multiple channels, including calls (via integrations like Gong and Zoom), messages (via Intercom and Zendesk), and CRM systems (like Salesforce and HubSpot). By synthesizing this information, the platform identifies recurring needs and specific feature requests expressed by users.
This tool helps product teams prioritize their backlog by connecting feedback directly to potential features and calculating their potential revenue impact. Miro Insights facilitates alignment across Go-To-Market, Product, and Engineering teams by providing a centralized view of feature requests, their strategic importance, associated revenue value, and development progress. Integration with the Miro Innovation Workspace allows teams to collaborate effectively and incorporate these insights into their broader product strategy and roadmapping efforts.
Features
- AI Feedback Analysis: Automatically identifies needs and feature requests within customer feedback calls and messages.
- Strategic Feature Alignment: Helps position identified features within the overall product strategy.
- Revenue Opportunity Calculation: Calculates and forecasts the potential revenue value associated with each feature.
- CRM & CS Data Synchronization: Integrates with CRM and Customer Success tools (e.g., Salesforce, HubSpot) to enrich feedback with customer data like account value and deal stage.
- Multi-Source Feedback Aggregation: Pulls in customer and prospect feedback from various sources, automatically or manually.
- Feedback-to-Feature Mapping: Connects specific customer feedback to feature requests, highlighting who wants what and its importance.
- Cross-Team Alignment: Provides a unified view of features, their value, impact, and progress for GTM, Product, and Engineering teams.
- Revenue KPI Tracking: Monitors current and future Annual Recurring Revenue (ARR) impacted by feature priorities.
- Live Progress Syncing: Automatically updates feature status and timelines from integrated development tools.
- Miro Workspace Integration: Leverages the Miro platform for collaboration and visualizing insights.
Use Cases
- Prioritizing product backlog items based on customer data and revenue impact.
- Refining product strategy using AI-driven insights from user feedback.
- Identifying and quantifying high-value feature requests.
- Aligning product development efforts with customer needs and business goals.
- Centralizing customer feedback from disparate sources for analysis.
- Forecasting potential revenue lift from new features.
- Improving communication and alignment between product, engineering, and GTM teams.
- Tracking the status and impact of features throughout the development lifecycle.
FAQs
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Do you have a free trial?
Yes, Miro Insights offers a 15-day free trial with no credit card required. -
Do you offer any early startup discounts?
Yes, discounts are available for early-stage startups. You can apply for more details on their website. -
Can I get a discount if I commit yearly?
Yes, opting for annual billing provides a 20% discount compared to monthly payments.
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