What is Influee?

Influee provides a comprehensive platform designed for e-commerce brands seeking to scale their user-generated content (UGC) strategy. It connects businesses with a vast network of over 80,000 vetted UGC creators across 23 countries, facilitating the rapid production of authentic video ads, testimonials, unboxing videos, and social media content like Instagram Reels and TikToks. The platform streamlines the entire process, from campaign launch and creator selection to content delivery and rights management, ensuring brands receive custom UGC within 7-10 days.

Influee also features an integrated AI-powered UGC Video Editor. This tool automates post-production by adding auto-generated subtitles in 65 languages, applying branded templates, changing video formats for different platforms, and allowing instant editing changes. By leveraging AI and a large creator marketplace, Influee aims to make high-performing UGC accessible and cost-effective, helping brands increase engagement, build trust, and boost conversions without the high costs associated with traditional agencies.

Features

UGC Creator Marketplace: Access to over 80,000 vetted creators from 23 countries.
Streamlined Campaign Management: Launch campaigns, set preferences with 20+ filters, and select creators easily.
Fast UGC Delivery: Receive custom UGC videos within 7-10 days of product delivery.
AI UGC Video Editor: Automates post-production with subtitles, branding, resizing, and instant edits.
Auto-generated Subtitles: Provides subtitles in 65 languages with various visual styles.
Branded Templates: Offers 50+ templates including hooks, split screens, and CTAs.
Instant Video Editing: Refine edits, adjust duration, remove parts, and resize subtitles online.
Rights Management: Handles content usage rights between brands and creators.
Payment Processing: Manages payments to creators.
AI UGC Videos: Option for instant branded videos created with AI avatars.
AI Script Development: Assists with script creation for UGC.

Use Cases

Creating authentic video ads for social media platforms (TikTok, Instagram Reels, Facebook).
Generating customer testimonial videos.
Producing unboxing videos for e-commerce products.
Scaling content creation for multiple markets with native creators.
Automating video post-production for advertising campaigns.
Quickly resizing videos for different ad placements.
Sourcing diverse UGC for marketing campaigns.
Cost-effectively producing large volumes of video content.

FAQs

What is a UGC platform?

A UGC platform is a tool that helps brands collect, manage, and use user-generated content like photos, videos, and reviews. It simplifies how brands collaborate with UGC creators by making it easy to source and scale content, get rights, and manage collaborations—all in one place.
What does UGC mean?

UGC stands for user-generated content. It refers to any content—photos, videos, reviews, or testimonials—created by content creators and your customers rather than brands. UGC is often shared on social media and used by companies in their marketing strategy because it's authentic, relatable, and drives trust.
Is UGC legal?

Yes, UGC is legal—as long as you have the right to use it. Brands need creator permission before using UGC content in their ads or marketing. This usually means getting UGC usage rights, a written consent or using a platform like Influee that handles rights management.
Is UGC actually worth it?

Yes, UGC is worth it. Content from real customers builds trust, boosts engagement, and often outperforms traditional ads. It’s also cost-effective—brands get fresh content without hiring a full production team. When done right, UGC drives sales and strengthens brand loyalty.
What are the risks of UGC?

The main risks of UGC are copyright issues, off-brand messaging, and lack of quality content. Using content without permission can lead to legal trouble. Content might not align with brand values, which is why content usage rights and clear UGC briefs are very important.