What is Hive?
Hive is an event marketing platform designed to help promoters increase ticket sales through AI-driven insights and multi-channel campaigns. The platform integrates with ticketing partners to streamline marketing efforts, providing a complete view of ticket buyers through a CRM system that enables detailed segmentation based on purchase behavior.
Using data from ticket sales, Hive guides marketing strategies by suggesting next steps, drafting campaigns, and offering insights into what drives revenue. The platform supports email marketing, SMS messaging, automations, presale registrations, contests, and web forms, all aimed at engaging audiences at the right time with personalized content.
Features
- Email Marketing: Send personalized email campaigns with unlimited sends and automation capabilities
- SMS Marketing: Connect with audiences through text messaging with pay-per-use SMS and MMS options
- CRM: Manage, segment, and filter ticket buyers for targeted campaigns using detailed fan profiles
- Automations: Automate marketing campaigns across both email and SMS channels
- Reporting: Monitor ticket sales and campaign performance with reports that tie marketing efforts to revenue
Use Cases
- Promoting music events with targeted email and SMS campaigns
- Managing festival marketing from presale to VIP package promotions
- Engaging seasonal attendees for fairs and rodeos year-round
- Promoting comedy shows to attract new fans and retain loyal patrons
- Running contests to build contact lists and increase ticket sales
