Datacy Turn Online Behavior Into Revenue Growth

What is Datacy?

Datacy provides a bespoke online consumer community platform designed to help businesses understand the drivers behind online growth. By connecting and analyzing billions of data points from over three million engaged consumers, it reveals insights into online shopping decisions, trends, and triggers within specific categories. This allows businesses to gain a comprehensive understanding of consumer behavior across various online touchpoints, including content consumption, media engagement, social interactions, commerce activities, and search patterns.

The platform focuses on uncovering the complete online journey, from initial discovery to the final purchase, enabling businesses to identify opportunities to meet consumer needs effectively. Datacy offers real-time tracking of consumer data, ensuring that businesses stay informed about rapidly changing preferences, behaviors, and competitive landscapes. It provides tailored taxonomies and deep, continuous data streams accessible via dashboards, delivering actionable insights to optimize marketing strategies, identify new customer segments, and ultimately drive digital commerce growth.

Features

Bespoke Online Consumer Community: Access to over 3 million engaged consumers for targeted analysis.
Comprehensive Behavior Tracking: Monitors clicks, views, posts, content, media, social interactions, commerce, and search history.
Full Online Journey Mapping: Uncovers the complete path from discovery to purchase across multiple channels.
Real-Time Data & Insights: Continuous tracking and near real-time updates on consumer behavior and trends.
Tailored Tagging & Taxonomy: Custom data organization specific to brand, category, and competition.
Actionable Dashboards: Real-time access to insights and analytics.
Competitive Landscape Analysis: Provides insights into competitor strategies and consumer interactions.
Persona Tracking Panels: Allows tracking specific audience segments based on observed behaviors and personas.

Use Cases

Understanding online consumer trends and purchase triggers.
Growing market share through optimized discovery and engagement strategies.
Identifying and targeting new customer segments for digital commerce growth.
Mapping and optimizing the full online customer journey.
Monitoring competitive landscapes and consumer interactions with competitors.
Developing data-driven eCommerce strategies.
Improving customer targeting with relevant product features and messaging.
Increasing Average Order Value (AOV) and reducing purchase drop-offs.

FAQs

How is Datacy priced?

Datacy uses a consumption-based model billed yearly, based on the number of Monthly Tracked Consumers (MTCs) monitored within target persona panels. Each plan includes a set number of MTCs, with additional charges for exceeding the limit.
What is a Monthly Tracked Consumer (MTC)?

An MTC is a unique individual user monitored within a Target Persona Panel during a calendar month, identified by a Datacy-generated ID, counted when they trigger one or more events.
How many MTCs are recommended per tracking panel?

A minimum of 300 MTCs per panel is recommended for sufficient data collection, though the optimal number depends on the target audience and insight goals.
What if I need more MTCs than my plan allows?

Additional MTCs can be added monthly via the dashboard, incurring an extra fee based on the consumption model.
Are there any special pricing or discounts available?

Yes, the Datacy Design Partnership Plan offers up to an 80% discount on Growth and Enterprise plans for partners helping refine the platform.