What is Conjointly?
The platform integrates easy-to-use advanced tools such as conjoint analysis, text analytics, video surveys, and concept testing. It streamlines research processes including finding respondents, survey translation, subgroup analysis, and direct exports to common formats like PowerPoint and Excel, facilitating efficient data handling and presentation.
Features
- Survey Tool: Create surveys with multiple question types, randomization blocks, and multilingual support.
- Advanced Research Methods: Access tools like Conjoint Analysis, MaxDiff, Van Westendorp PSM, Gabor-Granger, TURF Analysis, Kano Model, and various testing methods (Claims, Monadic, Brand, Concept, Ad Pretesting).
- Respondent Sourcing: Access millions of global respondents via Self-serve sample, Predefined panels, or Managed general sample; option to bring your own respondents.
- Text Analytics: Utilize AI-based text analytics for open-ended responses.
- Automated Reporting: Generate manager-friendly dashboards and export results directly to PowerPoint and Excel.
- Video Response Collection: Gather qualitative insights through video answers from respondents.
- Conversational Surveys: Engage respondents with interactive, chat-like survey formats.
- Translation Services: Automated and professional translation for surveys and responses.
- Expert Support: Access support from experienced researchers, including consultations and training (depending on tier).
Use Cases
- Conducting pricing research using methods like Conjoint Analysis, Gabor-Granger, or Van Westendorp.
- Testing product concepts, features, names, logos, and packaging.
- Evaluating advertising copy, images, print ads, and out-of-home ads.
- Optimizing product features and selecting the best combinations.
- Measuring brand perception and testing brand names.
- Understanding customer satisfaction and attitudes.
- Performing market segmentation and subgroup analysis.
- Gathering qualitative feedback through video responses.
FAQs
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Can I try Conjointly before buying?
Yes, you can sign up for the free Basic tier which allows you to set up studies and collect responses. Advanced analytics methods are available for up to 20 respondents on the free tier. -
Are monthly payment plans available?
No, Conjointly offers annual subscriptions only. -
How can I find survey respondents using Conjointly?
Conjointly offers several options: Self-serve sample (accessing global panels), Managed general sample, Predefined panels, bringing your own respondents, or using an email campaign feature. -
Can I change or cancel my subscription?
Yes, you can cancel the recurrence of your annual subscription at any time. You retain access to past studies but lose reporting and data export functionality. Upgrades are also possible. -
Is there a free option for academics?
Yes, Conjointly offers a no-cost option for academics and students via an academic fee waiver form.
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