What is clearMDM?
ClearMDM is an enterprise-grade master data management solution specifically designed for Salesforce CRM environments. This AI-powered platform creates a unified, trusted customer data foundation that optimizes Salesforce AI and Data 360 outcomes by delivering clean, defragmented data directly within the Salesforce ecosystem.
The solution implements near real-time data processing where records are automatically cleansed, matched, and merged to create a high-value Customer Master. ClearMDM enables rules-based management of consent indicators and provides flexible data governance processes that can reference field values or match scores for dynamic data stewardship. Designed for setup by Salesforce Administrators, the platform extends Salesforce with secure MDM features that improve operational productivity through master record views, consolidated data, and accurate real-time information.
Features
- Master Record View: MDM Id, Record Linkages, Consolidated Data
- Real-time Data Cleanse: Cleanse date, scoring and data validity flags drive quality based MDM
- Merge History Tracking: View the merge history for Master Record fields and restore prior values
- Flexible Configuration: Rules based on Standard and Custom fields with advanced matching algorithms
- Rules-Based Management: Conditional rules for Cleanse, Match and Merge based on data type, brand, or market
Use Cases
- Creating unified customer data foundations in Salesforce CRM
- Optimizing Salesforce AI and Data 360 outcomes
- Implementing automated data cleansing, matching, and merging processes
- Managing consent indicators for data protection compliance
- Establishing flexible data governance processes for complex data
