ClearBrain Predict Lift Without An A/B Test

What is ClearBrain?

ClearBrain is an AI-powered platform designed for growth marketing teams to understand and predict user behavior. Acquired by Amplitude, it introduced causal analytics technology to forecast key performance indicators (KPIs) and identify user actions that directly impact conversions, effectively predicting lift without the need for extensive A/B testing.

The platform analyzes historical user data to uncover patterns and insights, enabling businesses to intelligently segment users based on their predicted intent, such as likelihood to engage, convert, re-engage, or churn. ClearBrain helps pinpoint drop-off points in user funnels and identifies specific user actions that significantly correlate with desired outcomes, allowing teams to focus their efforts on strategies with the highest potential return on investment by activating high-potential audiences across various channels.

Features

Causal Analytics: Simulates A/B tests on historical data to find causal links between user actions and conversions.
Predictive Goals: Forecasts KPIs and tracks future conversions based on AI analysis.
Predictive Segmentation: Creates user segments based on predicted intent (e.g., likely to convert, churn).
Causal Insights: Identifies specific user actions that increase conversion likelihood.
Funnel Analysis: Analyzes user journeys to find drop-off points and leverage opportunities.
Audience Activation: Builds and activates high-potential audiences across various digital channels (CDP, CRM, Ad Platforms).

Use Cases

Predicting the impact of marketing campaigns without A/B testing.
Identifying user segments most likely to convert or churn.
Optimizing user funnels by understanding drop-off points.
Forecasting key business metrics and KPIs.
Targeting users with personalized messages based on predicted intent.
Improving marketing ROI by focusing on high-impact actions.
Discovering causal relationships between user behavior and outcomes.

FAQs

How does ClearBrain predict lift without A/B tests?

It uses its Causal Analytics technology, which continuously simulates A/B tests on historical user data to isolate the causal effect of every user action on conversion goals.
What kind of user behaviors can ClearBrain predict?

It can forecast various user intents, including the likelihood to engage, convert, re-engage, retain, and churn.
How does ClearBrain help optimize user funnels?

It analyzes how many users perform key causal behaviors each week, identifies where drop-offs occur in the funnel, and helps pinpoint users who are getting stuck.
Can I target users identified by ClearBrain?

Yes, the platform allows you to build and save audience segments with the greatest lift potential and activate them through integrations with CDPs, CRMs, and Ad Platforms.