What is BetterPoints?
BetterPoints is a comprehensive behaviour change solution designed to encourage sustainable transportation, enhance public health, and support climate goals. The platform combines technology and data analytics to motivate individuals and organizations to adopt healthier and more environmentally friendly travel habits.
Since 2010, BetterPoints has been working with local authorities, businesses, universities, and the NHS to transform how people move from place to place. The system employs over 40 behaviour change techniques within a purpose-built platform and mobile application that tracks, rewards, and measures sustainable journeys such as walking, cycling, and public transport use.
Features
- Behaviour Change Techniques: Employs over 40 scientifically-backed techniques to encourage sustainable habits
- Rewards System: Incentivizes walking, cycling, and public transport use through points and rewards
- Measurement Platform: Tracks and measures carbon emissions avoided and sustainable journeys completed
- Sector-Specific Solutions: Customized programmes for local authorities, businesses, universities, and healthcare organizations
- Mobile Application: Purpose-built app for participants to track journeys and earn rewards
Use Cases
- Encouraging active travel in local communities
- Reducing transport emissions for businesses
- Motivating sustainable travel among university students and staff
- Supporting social prescribing programmes in healthcare
- Improving public health through increased physical activity
- Helping organizations achieve net zero carbon targets
