What is Ballpark?
Ballpark is an AI-powered research platform designed to simplify consumer, brand, and product research for teams. It provides access to over 3 million global participants and enables researchers to gather feedback within minutes through various methods including surveys, video interviews, prototype testing, and live sessions. The platform leverages artificial intelligence to automate the research process, from study creation to insight generation.
The AI capabilities include an AI interviewer that conducts hundreds of simultaneous interviews with real-time adaptation and smart follow-up questions, an AI research assistant called Coach that helps analyze data and set up studies, and automated AI-generated research reports that extract key findings from collected data. Ballpark supports multiple research types such as concept testing, wireframe testing, design surveys, and copy testing, making it suitable for diverse research needs across product development, marketing, and design teams.
Features
- AI Interviewer: Conducts hundreds of simultaneous interviews with real-time adaptation and smart follow-ups
- AI Study Creator: Automates the setup of new research studies based on user goals
- AI Insights Report: Generates automated reports extracting key findings from collected data
- Participant Recruitment: Access to over 3 million global testers with targeted B2B and B2C sourcing
- Multiple Research Methods: Supports surveys, video interviews, prototype testing, website testing, and live sessions
- Real-time Analysis: Provides instant insights through AI-powered data processing and highlight reels
Use Cases
- Concept testing for new product ideas
- Wireframe and prototype usability testing
- Brand perception research among target demographics
- Marketing campaign effectiveness evaluation
- User experience testing for websites and applications
- Copy testing for advertising and content
- Design validation and preference testing
- Consumer behavior research for product development
FAQs
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What is the difference between Enterprise Platform and Enterprise Managed?
Enterprise Platform is for teams who want to run research themselves at scale using Ballpark as their central research platform. Enterprise Managed includes everything in Enterprise Platform plus managed study creation and deployment, custom participant sourcing, and expert review and validation of data and insights. -
Are recruited participants using Ballpark panels included in the cost?
No, participant recruitment is priced separately. You can purchase participant credits as needed or bring your own participants at no additional cost. -
Is there a charge for using our own participants?
There is no additional cost to share Ballpark studies with your own audience. -
Do we still get access to the platform with Enterprise Managed?
Yes, Enterprise Managed includes everything in Enterprise Platform. You retain visibility into studies, data, and insights while Ballpark experts handle study creation, deployment, and review. -
Are there limits on how many studies can be run simultaneously?
There are no concurrency caps or scheduling restrictions. Studies are limited by volume, not by how many are live at once.
