What is Backona?
Gain deeper insights from marketing data by engaging in natural language conversations. Backona allows users to connect directly to key data sources, beginning with Google Analytics and Google Search Console, with additional integrations planned. This approach eliminates the need for complex dashboards or specialized query languages, making data analysis accessible to a broader range of team members.
The platform focuses on simplifying data interaction and reporting. Users can ask questions in plain English to explore trends, compare performance over time, identify areas for improvement, and generate custom reports, including charts and tables. By leveraging AI, Backona helps uncover patterns and forecast future trends, supporting data-driven decision-making to optimize marketing strategies and maximize return on investment (ROI).
Features
- Easy Google Analytics Integration: Connect effortlessly to Google Analytics for seamless data access.
- Maximise ROI with Data: Optimize marketing strategies through data-driven insights for better decision-making.
- Effortless Custom Reporting: Generate custom diagrams and reports via chat for precise insights and visualizations.
- Improved Accessibility: Enables non-technical team members to easily access and understand complex data.
- Jargon-Free Chat: Communicate using familiar terms, removing the need to learn specific metrics jargon.
- Trend Identification and Prediction: Leverages AI to spot patterns, identify trends, and forecast future performance using historical data.
Use Cases
- Identify high-converting traffic sources
- Compare year-on-year performance and growth
- Find website pages with high bounce rates needing improvement
- Generate reports on top-performing campaigns for a specific period
- Determine current customer acquisition cost
- Analyze conversion rate variations across different devices
- Identify products experiencing high cart abandonment rates
- Report on monthly sales performance broken down by marketing channel
FAQs
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What data sources does Backona support?
Backona currently supports Google Analytics and Google Search Console data, with plans to add more sources in the future. -
How can Backona help non-technical team members?
Backona improves data accessibility, allowing non-technical users to easily understand complex data through jargon-free chat communication. -
Can Backona generate custom reports and visualizations?
Yes, users can request custom diagrams, charts, and reports through the chat interface for clear insights. -
Does Backona offer a free trial?
Yes, Backona offers a 7-day free trial for users to test its features. -
How does Backona help in identifying trends?
Backona uses AI to analyze historical data, spot patterns and trends that might be missed manually, and forecast future trends to aid proactive decision-making.
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