What is Arwen?
Arwen provides an AI-driven solution designed to streamline social media management for businesses. It acts as a comprehensive dashboard that assists teams in actively engaging with their community and moderating content effectively across various platforms, including both paid advertising campaigns and organic posts. The platform addresses common challenges faced by social media teams, such as being under-resourced, dealing with repetitive tasks, and managing negative or toxic interactions online.
By leveraging fully personalized AI that adapts in real-time, Arwen helps remove harmful content, tackles negativity, and promotes positive engagement according to specific brand guidelines. This automated approach aims to reduce wasted ad spend, protect brand reputation, and alleviate the workload on social media teams, ultimately unlocking the full potential of social media presence and improving return on investment. The system supports moderation across major platforms like Facebook, Instagram, Twitter (X), TikTok, and YouTube.
Features
- Engage: Automatically finds important conversations, enabling real-time reactions and replies.
- Moderate: Manages community health through AI moderation, keyword filtering, and manual options.
- Customize: Offers custom-trained AI algorithms tailored to specific brand needs and guidelines.
- Cross-Platform Moderation: Supports Facebook, Instagram, Twitter (X), TikTok, and YouTube for organic posts and ads.
- High Accuracy Spam Detection: AI detects spam with 99% accuracy.
- Brand-Specific Toxicity Moderation: Tailors moderation to the brand's definition of toxicity.
- Emoji and GIF Detection: Identifies and moderates emojis and GIFs within comments.
- Ad Comment Moderation: Moderates comments on paid advertising campaigns across supported platforms.
Use Cases
- Automating social media comment moderation for brands.
- Protecting brand reputation from toxic and negative online comments.
- Improving engagement by responding to relevant comments in real-time.
- Increasing social media ad ROI by hiding detrimental comments.
- Managing online communities across multiple platforms (Facebook, Instagram, X, TikTok, YouTube).
- Safeguarding sponsored creators and athletes from online abuse in ad campaigns.
- Reducing workload for social media management teams.
- Filtering spam and irrelevant content from social media feeds.
FAQs
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How fast can I integrate with Arwen, and how fast do you hide comments?
Onboarding takes less than an hour. Comments are detected and hidden in real-time, typically under a minute, often under a second, depending on the platform. -
Should I be concerned about giving Arwen access to my accounts?
Arwen prioritizes security (Cyber Essentials, ISO27001 certified) and uses industry-standard OAuth 2.0, giving users full control to revoke access anytime. Passwords are not accessed or stored. -
Will adding Arwen mean more friction for my team?
Arwen integrates seamlessly and runs mostly automatically once configured. Minimal oversight is typically needed, and support is available. -
What platforms does Arwen support for moderation?
Arwen supports Facebook, Instagram, Twitter (X), TikTok, and YouTube. -
Can Arwen moderate ad comments?
Yes, Arwen moderates ad comments on Meta platforms (Facebook, Instagram) including Paid Ads, Cross-Platform Ads, Branded Partnership Ads, and TikTok (Spark & Non-Spark Ads with UGC).
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