AppsFlyer Make good data-driven choices

What is AppsFlyer?

AppsFlyer provides a comprehensive platform for marketing measurement, analytics, engagement, and fraud protection, enabling businesses to make informed, data-driven decisions. It allows users to accurately measure performance across various channels like mobile, web, and CTV, even in privacy-focused environments like iOS 14+, ensuring compliance and protecting customer data. The platform delivers trusted insights to optimize user acquisition campaigns, enhance customer experiences through personalized journeys powered by deep linking, and ultimately increase lifetime value and ROI.

With advanced features like AI-powered creative optimization, robust fraud detection, and audience segmentation tools, AppsFlyer helps marketers understand the true value of their campaigns and safeguard their budgets. The platform supports businesses from startups needing essential growth tools to large enterprises requiring scalable, custom solutions, facilitating collaboration and innovation within a connected ecosystem of partners while prioritizing user privacy.

Features

Measurement Suite: Measure every action on mobile, web and CTV.
ROI Measurement: Understand true mobile marketing ROI.
Creative Optimization: Unlock creative performance with the power of AI.
Marketing Analytics: Turn insights on campaign performance into action.
Incrementality Measurement: Prove the real value of marketing campaigns.
CX & Deep Linking: Boost revenue with exceptional customer experiences.
Audience Segmentation: Create meaningful conversations with customers.
Fraud Protection: Protect marketing budget from mobile ad fraud.
Privacy Cloud: Collaborate with partners in a privacy-centric way.
SKAN & iOS 14+ Measurement: Provides accurate, granular measurement for iOS while maintaining privacy.

Use Cases

Measuring marketing campaign performance across multiple platforms (mobile, web, CTV).
Optimizing user acquisition strategies for mobile apps.
Increasing user engagement and lifetime value (LTV) through personalized experiences.
Protecting marketing budgets from mobile advertising fraud.
Analyzing creative performance using AI insights.
Understanding the true ROI of marketing activities.
Deep linking users to specific in-app content.
Segmenting audiences for targeted communication.
Ensuring marketing measurement compliance with privacy regulations (iOS SKAdNetwork, GDPR, CCPA).

FAQs

Is the Zero plan really free?

Yes, the Zero plan is absolutely free. This plan includes access to AppsFlyer’s deep linking and engagement features for free, for life.
How do I switch or upgrade to a different plan?

You can switch or upgrade to a different plan at any time by simply heading over to “my plan” under your account within the AppsFlyer platform.
Is there a free trial for paid plans?

Both the Zero and Growth plans get a special one-time bonus: your first 12,000 conversion measurements are free and you get access to AppsFlyer’s add-ons free for 30 days. This is non-inclusive of premium features included in the Enterprise plan.
What is a conversion?

A conversion is a successful app install or user action that your efforts drove and that you measured with AppsFlyer. This can be an app install, a re-engagement, or a re-attribution driven by a campaign that you are measuring with AppsFlyer. “Organic” installs or actions, those that AppsFlyer does not attribute, are not counted as conversions and are totally free.
What are my payment options?

We accept all major credit cards, PayPal and (in select countries) direct debit.