What is ADscore?
ADscore is an advanced traffic detection system designed to protect advertising margins by categorizing web traffic. The system detects various categories of traffic including human, proxy, low quality (obsolete device and/or browser), and bots. Detection is performed by a highly scalable, continuously improving system that updates its detection model daily using quality training data containing all traffic categories.
The platform serves advertisers, ad networks, and publishers who need to verify the quality of traffic being bought or sold. ADscore offers bot traffic detection to prevent ad fraud and wasted advertising budgets, scraping protection without compromising user experience with captchas, and low-quality human traffic detection to accurately target users based on their buying power and conversion rates.
Features
- Bot Traffic Detection: Identifies automated bot traffic that causes ad fraud and wasted advertising budgets
- Scraping Protection: Detects content scraping activities without compromising user experience with captchas
- Low Quality Human Traffic Detection: Identifies users with outdated operating systems and devices to improve targeting accuracy
- Daily Model Updates: Continuously improving detection system updated daily with quality training data
- Scalable Architecture: Highly scalable system capable of processing over 1 billion impressions per day
Use Cases
- Preventing ad fraud by detecting bot traffic in advertising campaigns
- Protecting web content from being scraped and republished
- Improving campaign targeting by identifying low-quality human traffic
- Verifying traffic quality for advertisers purchasing impressions
- Validating traffic quality for publishers selling ad space
- Optimizing advertising budgets by eliminating fraudulent impressions
