ActionIQ Building the Industry’s Only AI-First Customer Data Platform

What is ActionIQ?

ActionIQ is a composable Customer Data Platform (CDP) that empowers enterprises to harness the full potential of their customer data. It offers a unique hybrid architecture, allowing businesses to keep data within their existing infrastructure while providing seamless access for marketing and advertising teams.

The platform focuses on delivering real-time customer experiences. With sub-second data access, ActionIQ ensures that interactions are always relevant and personalized. The system also emphasizes robust security and compliance, including HIPAA Type I, SOC 2 Type II, CCPA, and GDPR certifications, guaranteeing the safe handling of sensitive customer information.

Features

Composable CDP: Choice in architecture with hybrid composable functionality, keeps data where it lives.
Real-Time Experiences: Sub-second access to data to power real-time customer experiences.
Audience Segmentation: Explore, create, and activate hyper-segmented audiences.
Journey Orchestration: Orchestrate customer experiences at scale.
Customer 360: Gain a deep understanding of customer behavior.
First-Party Data Strategy: Target efficiently and provide experiences across the lifecycle.
Zero-Copy Compute: No need for new data copies, pipelines, or duplications.
Data Security: HIPAA Type I, SOC 2 Type II, CCPA, and GDPR compliance.

Use Cases

Optimize targeting and reduce customer acquisition costs.
Increase customer engagement and digital sales.
Improve marketing efficiency.
Create a single golden record of customers.
Personalize customer interactions across all channels.
Automate marketing tasks and enable business users to self-serve.
Integrate marketing tools, analytics, and data warehouses.

FAQs

What is a CDP?

CDP stands for Customer Data Platform. It's a system that consolidates customer data from various sources into a single, unified view, allowing for better customer understanding and engagement.