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What is 4D Sight?
4D Sight offers a cutting-edge solution for integrating virtual signage directly into live sports and esports broadcasts. Leveraging advanced artificial intelligence, computer vision, and machine learning, the technology dynamically inserts or replaces brand logos and advertisements onto surfaces within the video feed in real time. This process requires only the video input, eliminating the need for specialized hardware, green screens, or complex on-site setups, making it easily deployable across various broadcast platforms.
The platform ensures that virtual placements appear native and non-interruptive, integrating seamlessly with the live action. Its sophisticated AI analyzes visual layers to handle occlusion accurately, meaning virtual graphics are realistically obscured by players, equipment, or other elements within the scene. This capability allows brands to achieve significant visibility and viewer engagement through contextually relevant advertising, with options for regionalization and personalization to target specific audiences effectively.
Features
- Real-time Virtual Signage Insertion: Dynamically place logos and ads into live video feeds.
- AI-Powered Object Occlusion: Graphics realistically interact with scene elements like players and obstacles.
- Hardware-Free Operation: Cloud-based solution requiring only video input, no green screens or extra hardware needed.
- Cross-Platform Compatibility: Works across various broadcast platforms and sports/esports environments.
- Dynamic Ad Replacement: Insert and replace logos within live or recorded content.
- Personalization Capabilities: Allows for targeting advertisements to individual viewers.
Use Cases
- Monetizing live sports broadcasts with non-interruptive virtual ads.
- Integrating dynamic sponsor logos into esports tournament streams.
- Regionalizing advertising content for different viewer locations during a single broadcast.
- Replacing physical venue signage with virtual alternatives.
- Creating personalized ad experiences for individual stream viewers.
FAQs
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Does 4D Sight require special cameras or hardware?
No, the technology is cloud-based and only requires video input, eliminating the need for additional hardware or green screens. -
How does 4D Sight handle objects obstructing the virtual placement?
It uses computer vision and machine learning for advanced occlusion, allowing graphics to be naturally obscured by players, obstacles, or other scene elements in real-time. -
Can advertisements be targeted to specific audiences?
Yes, the technology supports personalization, allowing ads to be targeted to individual viewers. -
What kind of content does 4D Sight work with?
The technology is designed for live or recorded sports and esports environments, compatible with various camera types including handhelds and outdoor settings.
Helpful for people in the following professions
4D Sight Uptime Monitor
Average Uptime
100%
Average Response Time
266.29 ms
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