Agent skill

subscription-pricing

Abonelik fiyatlama stratejileri. 3-tier framework, price anchoring, charm pricing, regional pricing (18 ulke), introductory offers, win-back campaigns, churn prevention ve A/B testing methodology.

View SKILL.md on GitHub Repository
Stars 458
Forks 38

Install this agent skill to your Project

npx add-skill https://github.com/vibeeval/vibecosystem/tree/main/skills/subscription-pricing

SKILL.md

Subscription Pricing

3-Tier Framework

Tier Yapisi

GOOD (Free/Basic)          BETTER (Pro/Premium)       BEST (Team/Enterprise)
─────────────────          ────────────────────       ─────────────────────
Hook: Aliskanllik          Hook: Guclu deger          Hook: Olceklenebilirlik
olusturma                  teklifi

Core feature'lar           Tum GOOD +                 Tum BETTER +
Sinirli kullanim           Sinrsiz kullanim           Takim ozellikleri
Reklam (opsiyonel)         Reklamsiz                  Oncelikli destek
                           Premium feature'lar        API erisimi

Amac: Aktivasyon           Amac: Monetizasyon         Amac: Expansion

Pricing Rules

  1. BETTER, GOOD'un 3-5 kati degeri hissettirmeli ama 2-3 kati fiyatinda olmali
  2. BEST, BETTER'in 1.5-2 kati fiyatinda ama 3+ kisi icin daha ucuz (per-seat)
  3. GOOD yeterince iyi olmali ki kullanici aktivasyona ulassin
  4. BETTER cazip olmali ki GOOD'da kalmak "kayip" hissi versin

Ornek Fiyatlandirma

Fitness App:

Free:    Temel antrenmanlar, 3 kayit/hafta
Pro:     $9.99/ay | $59.99/yil  - Sinrsiz antrenman, ilerleme takibi, plan olusturma
Premium: $19.99/ay | $119.99/yil - Kisisel antrenor AI, beslenme plani, video analiz

Productivity App:

Free:    5 proje, temel gorevler
Pro:     $4.99/ay | $39.99/yil  - Sinrsiz proje, takvim, hatirlatma, tema
Team:    $8.99/kullanici/ay     - Takm paylasimi, admin panel, SSO

AI Tool:

Free:    10 istek/gun
Pro:     $9.99/ay | $79.99/yil  - 500 istek/gun, gelismis modeller
Business: $29.99/ay | $249.99/yil - Sinrsiz, API, oncelikli islem

Price Anchoring & Decoy Effect

Anchoring Sirasi (Yuksekten Dusuge)

Paywall'da planlari su sirada goster:

[1] Annual  $79.99/yil  ($6.67/ay)  ← VURGULA: "Most Popular", "Best Value"
[2] Monthly $12.99/ay               ← Karsilastirma noktasi
[3] Weekly  $4.99/hafta ($21.56/ay) ← Decoy: monthly'yi ucuz gosterir

Weekly plan, monthly'yi ucuz gostermek icin VAR. Asil hedef annual.

Decoy Effect Ornegi

          Fiyat     Ozellik      Rol
─────────────────────────────────────
Basic     $4.99/ay  5 proje     Decoy (Pro'yu degerlendirmek icin)
Pro       $9.99/ay  Sinrsiz     HEDEF (cogu kullanici buraya)
Premium   $14.99/ay Sinrsiz+AI  Anchor (Pro'yu ucuz gosterir)

Charm Pricing

Yanlis Dogru Neden
$10.00/ay $9.99/ay Sol rakam etkisi (%8 daha yuksek conversion)
$50/yil $49.99/yil Psikolojik esik asilmiyor
$5/ay $4.99/ay 1 cent fark, algida buyuk

Per-Day Framing

Fiyat Frame Etki
$49.99/yil "Gunluk sadece 14 sent" Ucuz algilanir
$9.99/ay "Gunluk 33 sent - bir kahveden ucuz" Karsilastirma etkisi
$79.99/yil "Haftalik $1.54 - Netflix'ten ucuz" Bilinen referans

Regional Pricing (18 Ulke Detay)

Ulke PPP Carpani $9.99 ABD Karsiligi App Store Tier
ABD 1.00 $9.99 Tier 10
Kanada 0.95 $9.49 Tier 10
UK 0.90 $8.99 Tier 9
Almanya 0.90 $8.99 Tier 9
Fransa 0.90 $8.99 Tier 9
Avustralya 0.95 $9.49 Tier 10
Japonya 0.85 $8.49 Tier 9
Guney Kore 0.80 $7.99 Tier 8
Polonya 0.55 $5.49 Tier 6
Turkiye 0.30 $2.99 Tier 3
Brezilya 0.40 $3.99 Tier 4
Hindistan 0.25 $2.49 Tier 2
Meksika 0.45 $4.49 Tier 5
Endonezya 0.30 $2.99 Tier 3
Filipinler 0.35 $3.49 Tier 4
Vietnam 0.25 $2.49 Tier 2
Misir 0.30 $2.99 Tier 3
Nijerya 0.25 $2.49 Tier 2

Uygulama: RevenueCat Offerings + country-based routing

Introductory Offers

Free Trial

Tip: Belirli sure ucretsiz, sonra otomatik ucretli
Sure: 3/7/14/30 gun (kategoriye gore)
Avantaj: En yuksek conversion
Risk: "Trial abuser" (surekli yeni hesap)
Onlem: Device fingerprint + account limit

Pay-Up-Front (Introductory Price)

Tip: Ilk donem indirimli (ornek: ilk ay $1.99, sonra $9.99)
Avantaj: Hemen gelir, commitment gosterir
Risk: Ilk donem sonunda yuksek churn
Ornek: "$0.99 ilk hafta, sonra $4.99/hafta"

Pay-As-You-Go

Tip: Her donem indirimli, giderek artan (ornek: $2.99, $4.99, $6.99, sonra $9.99)
Avantaj: Yavas fiyat alistirmasi
Risk: Karmasik, kullanici karisabilir
Kullanim: Nadir, genelde streaming/news

Win-Back Campaigns

Lapsed User Segmentleri

Segment Tanim Strateji Indirim
Yeni churn 1-7 gun once iptal Neden sorusu + ozel teklif %30
Orta churn 7-30 gun Yeni feature duyurusu + indirim %40
Eski churn 30-90 gun Agresif teklif + ucretsiz deneme %50 veya 1 ay free
Kayip 90+ gun Son sans teklifi %60 veya lifetime deal

Win-Back Akisi

IPTAL ANI
  └─ In-app survey: "Neden ayriliyorsunuz?"
     ├─ "Cok pahali" → Hemen %30 indirim teklifi
     ├─ "Kullanmiyorum" → Feature rehberi + 7 gun ucretsiz uzatma
     ├─ "Alternatif buldum" → Karsilastirma + exclusive feature
     └─ "Diger" → Genel %20 indirim

IPTAL + 3 GUN
  └─ Push: "Seni ozledik - %30 indirim"

IPTAL + 7 GUN
  └─ Email: "Premium ozelliklerin hala seni bekliyor"

IPTAL + 14 GUN
  └─ Push: "Son sansimiz: 1 ay ucretsiz"

IPTAL + 30 GUN
  └─ Email: "Geri gel, yeni ozellikler eklendi" + %50 indirim

IPTAL + 90 GUN
  └─ Push: "Ozel teklif: yillik plan %60 indirimli"

Churn Prevention

Grace Period

  • Odeme basarisiz olunca HEMEN kesme
  • 3-16 gun grace period (platform'a gore)
  • Bu surede billing retry yapilir (Apple: 60 gun icinde 6 deneme)
  • Kullaniciya "Odeme bilgilerinizi guncelleyin" bildirimi gonder

Billing Retry Strategy

Retry 1: +1 gun sonra (otomatik)
Retry 2: +3 gun sonra → Push notification: "Odeme sorunu"
Retry 3: +7 gun sonra → Email: "Aboneliginiz risk altinda"
Retry 4: +14 gun sonra → In-app banner: "Odeme bilgilerini guncelle"
Retry 5: +30 gun sonra → Son email: "Aboneliginiz iptal edilecek"
Retry 6: +60 gun sonra → Son deneme, basarisizsa EXPIRATION

Proactive Churn Signals

Sinyal Risk Seviyesi Aksiyon
7+ gun inaktif YUKSEK Push: "Kacirdigin sey..."
Feature kullanimi %50 dustu ORTA In-app tip: "Bunu denedin mi?"
Trial bitimine 2 gun, inaktif YUKSEK Push: "Trial'in bitiyor, degerlendir!"
Monthly 3+ ay, annual'a gecmedi DUSUK In-app: "Annual'a gec, %50 tasarruf"
Billing issue KRITIK Push + Email + In-app banner

A/B Testing Methodology

Test Edilecekler (Oncelik Sirasi)

  1. Fiyat testi: $X.99 vs $Y.99 (en yuksek etki)
  2. Trial suresi: 3 gun vs 7 gun
  3. Plan yapisi: 2 plan vs 3 plan
  4. CTA copy: "Start Free Trial" vs "Try Premium Free"
  5. Paywall placement: Onboarding vs Feature-gate
  6. Design: Minimalist vs detayli karsilastirma tablosu

Sample Size Hesabi

Minimum kullanici/varyant = 16 * p * (1-p) / MDE^2

p = baseline conversion rate
MDE = minimum detectable effect (ornek: %10 iyilesme)

Ornek:
- Baseline: %10 trial-to-paid
- MDE: %10 relative improvement (yeni rate: %11)
- Minimum: 16 * 0.10 * 0.90 / 0.01^2 = 14,400 kullanici/varyant
- Toplam: ~29,000 kullanici

Test Suresi

Gunluk traffic Minimum sure Ideal sure
100 kullanici 5-6 ay (YAPMA, yeterli traffic yok) -
500 kullanici 2 ay 3 ay
1,000 kullanici 1 ay 6 hafta
5,000+ kullanici 1-2 hafta 4 hafta

RevenueCat Experiments

json
{
  "experiment_id": "pricing_test_q1",
  "variants": [
    {
      "id": "control",
      "offering_id": "default",
      "weight": 50
    },
    {
      "id": "higher_price",
      "offering_id": "premium_pricing",
      "weight": 50
    }
  ],
  "metrics": ["trial_conversion", "paid_conversion", "revenue_per_user", "ltv_30d"]
}

Basari Kriterleri

Metrik Oncelik Neden
Revenue per user 1 Nihai olcu
LTV (30/60/90 gun) 2 Uzun vadeli saglik
Trial-to-paid 3 Funnel sagligi
Install-to-trial 4 Ilk ilgi
Churn rate 5 Retention

ONEMLI: Trial-to-paid yukseldi ama LTV dustuyse, test BASARISIZ. LTV her zaman conversion'dan oncelikli.

Recommended Agent Skills

Expand your agent's capabilities with these related and highly-rated skills.

vibeeval/vibecosystem

python-testing

Python testing strategies using pytest, TDD methodology, fixtures, mocking, parametrization, and coverage requirements.

458 38
Explore
vibeeval/vibecosystem

golang-patterns

Idiomatic Go patterns, best practices, and conventions for building robust, efficient, and maintainable Go applications.

458 38
Explore
vibeeval/vibecosystem

tdd-migration-pipeline

Orchestrator-only workflow for migrating/rewriting codebases with full TDD and agent delegation

458 38
Explore
vibeeval/vibecosystem

hizir

Hızır'ın kullanım kılavuzu. Tüm komutlar, agent'lar, workflow'lar, sistemler burada. /hizir yaz, her şeyi gör.

458 38
Explore
vibeeval/vibecosystem

secret-patterns

30+ service-specific secret detection regex patterns, entropy-based detection, PEM/JWT/Base64 identification, and false positive filtering.

458 38
Explore
vibeeval/vibecosystem

agentica-prompts

Write reliable prompts for Agentica/REPL agents that avoid LLM instruction ambiguity

458 38
Explore

Didn't find tool you were looking for?

Be as detailed as possible for better results