Agent skill

internal-comms-platform

Employee communications platform integration and analytics

View SKILL.md on GitHub Repository
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Forks 31

Install this agent skill to your Project

npx add-skill https://github.com/a5c-ai/babysitter/tree/main/library/specializations/domains/business/public-relations/skills/internal-comms-platform

Metadata

Additional technical details for this skill

domain
business
category
Internal Communications
skill id
SK-007
dependencies 
[
    "Staffbase API",
    "Microsoft Graph API",
    "Slack API"
]
specialization
public-relations

SKILL.md

Internal Communications Platform Skill

Overview

The Internal Communications Platform skill provides employee communications platform integration and analytics capabilities. This skill enables multi-channel employee communications, engagement tracking, and internal communications optimization.

Capabilities

Intranet Integration

  • Staffbase intranet integration
  • Workplace by Meta management
  • SharePoint intranet operations
  • Content publishing and scheduling
  • Site analytics and engagement

Collaboration Platforms

  • Viva Engage (Yammer) operations
  • Microsoft Teams channel management
  • Slack enterprise communications
  • Channel and community management
  • Cross-platform coordination

Email Communications

  • Email newsletter platforms (Poppulo, ContactMonkey)
  • Email template management
  • Distribution list management
  • A/B testing for internal email
  • Deliverability monitoring

Video and Rich Media

  • Internal video platform management
  • Town hall streaming and recording
  • Video analytics and engagement
  • Podcast distribution
  • Digital signage integration

Measurement and Analytics

  • Analytics and engagement tracking
  • Content performance analysis
  • Channel effectiveness comparison
  • Employee reach and readership
  • Pulse survey integration

Usage

Channel Configuration

javascript
const internalChannelConfig = {
  channels: {
    intranet: {
      platform: 'Staffbase',
      purpose: 'Official news and resources',
      governance: 'comms-owned',
      frequency: 'daily'
    },
    teams: {
      platform: 'Microsoft Teams',
      purpose: 'Real-time collaboration and alerts',
      governance: 'distributed',
      frequency: 'real-time'
    },
    email: {
      platform: 'Poppulo',
      purpose: 'Important announcements and newsletters',
      governance: 'comms-approved',
      frequency: 'weekly-newsletter'
    },
    video: {
      platform: 'Stream',
      purpose: 'Town halls and leadership messages',
      governance: 'comms-produced',
      frequency: 'monthly'
    }
  },
  contentTypes: {
    companyNews: { channels: ['intranet', 'email'], approval: 'required' },
    executiveMessages: { channels: ['intranet', 'email', 'video'], approval: 'executive' },
    hrUpdates: { channels: ['intranet', 'teams'], approval: 'hr-comms' },
    crisisAlerts: { channels: ['all'], approval: 'crisis-team' }
  },
  analytics: {
    tracking: ['views', 'reads', 'engagement', 'shares'],
    reporting: 'weekly',
    benchmarks: 'internal-industry'
  }
};

Communication Campaign

javascript
const communicationCampaign = {
  campaign: 'Annual Benefits Enrollment 2026',
  objectives: [
    'Ensure all employees aware of enrollment period',
    'Drive completion of enrollment by deadline',
    'Reduce HR inquiries through clear information'
  ],
  audiences: {
    allEmployees: { count: 5000 },
    newHires: { count: 450, specialContent: true },
    managers: { count: 500, toolkitRequired: true }
  },
  channels: [
    { channel: 'email', content: 'enrollment-announcement', day: 1 },
    { channel: 'intranet', content: 'benefits-hub-launch', day: 1 },
    { channel: 'teams', content: 'reminder-post', day: 7 },
    { channel: 'email', content: 'deadline-reminder', day: 14 },
    { channel: 'video', content: 'benefits-overview-webinar', day: 5 }
  ],
  metrics: {
    emailOpenRate: 78,
    intranetPageViews: 12500,
    webinarAttendance: 1200,
    enrollmentCompletion: 94,
    hrInquiries: 'reduced 25%'
  }
};

Process Integration

This skill integrates with the following PR processes:

Process Integration Points
internal-communications-strategy.js Strategy execution
change-management-communications.js Change communications
town-hall-event-planning.js Event support
employee-advocacy-program.js Content distribution

Best Practices

  1. Channel Purpose Clarity: Define clear purpose for each channel
  2. Content Governance: Establish approval workflows
  3. Measurement Discipline: Track engagement consistently
  4. Audience Segmentation: Tailor content to audiences
  5. Feedback Loops: Create ways for employee input
  6. Mobile First: Ensure mobile accessibility for all content

Metrics and KPIs

Metric Description Target
Email Open Rate Internal email opens >70%
Intranet Engagement Active users monthly >60%
Content Readership Articles read to completion >40%
Channel Awareness Employee awareness of channels >90%
Satisfaction Internal comms satisfaction >75%

Related Skills

  • SK-015: Employee Advocacy (social sharing)
  • SK-013: Media Training Simulation (executive communications)
  • SK-012: Stakeholder CRM (audience management)

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