Agent skill
creative-variants
Use when developing hooks, visuals, and copy variations for paid campaigns across channels.
Install this agent skill to your Project
npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/development/creative-variants
SKILL.md
Creative Variant Playbooks Skill
When to Use
- Kicking off new campaigns needing multiple creative angles.
- Refreshing fatigued ads to regain performance.
- Running systematic creative testing programs.
Framework
- Hook Library – benefit, problem, proof, story, contrarian, curiosity.
- Format Matrix – channel x format (video, carousel, single image, text ad) with unique requirements.
- Story Formula – Hook → Value Proof → CTA; adapt for each channel.
- Voice & Tone – align with persona (executive vs practitioner) and funnel stage.
Checklist
- ✅ Unique headline + body copy per variant.
- ✅ Visuals sized and optimized per channel.
- ✅ CTA and offer match landing page.
- ✅ Accessibility: subtitles, alt text, high contrast.
- ✅ Compliance/legal disclaimers added.
Templates
- Variant tracker (concept, hook, asset link, status, performance snapshot).
- Caption/copy bank with placeholders and emoji/hashtag guidance.
- Video storyboard sheet.
Tips
- Pair evergreen and timely hooks to keep pipelines fresh.
- Recycle top-performing organic content into paid variations.
- Archive learnings in a centralized asset library.
Recommended Agent Skills
Expand your agent's capabilities with these related and highly-rated skills.
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agent-ops-state
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agent-ops-spec
Manage specification documents in .agent/specs/. Use when user provides requirements, acceptance criteria, or feature descriptions that need to be tracked and validated against implementation.
agent-ops-testing
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agent-ops-testing
Test strategy, execution, and coverage analysis. Use when designing tests, running test suites, or analyzing test results beyond baseline checks.
agent-ops-state
Maintain .agent state files. Use at session start, after meaningful steps, and before concluding: read/update constitution/memory/focus/issues/baseline consistently.
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