Content Publisher

Purpose

Execute the final publication workflow: file creation, build verification, search engine submission, and social promotion.

Publication Workflow

Step 1: File Creation

Directory Structure:

src/features/blog/content/
├── en/
│   └── {slug}.md
└── es/
    └── {slug}.md

Filename Convention:

• Use the slug from frontmatter
• Lowercase, hyphen-separated
• Example: plan-10k-principiantes.md

Step 2: Asset Preparation

Cover Image:

• Format: WebP (with JPG fallback)
• Dimensions: 1200x630 (16:9 ratio, OG-optimized)
• Size: <150KB
• Location: public/images/blog/{slug}/cover.webp

Inline Images (if any):

• Location: public/images/blog/{slug}/
• Alt text: Include keyword naturally

Step 3: Build Verification

# Run local build to verify no errors
npm run build

# Check for:
# - Markdown parsing errors
# - Missing images
# - Broken internal links

Step 4: Deploy

# Commit and push to trigger Netlify deploy
git add .
git commit -m "blog: add {slug} article"
git push origin main

Step 5: Search Engine Submission

Google Search Console:

1. Go to GSC → URL Inspection
2. Enter the new article URL
3. Request indexing

Sitemap:

• Verify sitemap.xml includes new URL (auto-generated on build)

Step 6: Social Promotion

Prepare snippets for:

Twitter/X:

🏃 Nuevo artículo: [Título]

[Hook de 1 línea]

[Link]

#running #runners #correr

LinkedIn:

[Título del artículo]

[Párrafo de contexto - por qué es relevante]

Lee más: [Link]

WhatsApp Status:

• Use cover image
• Short caption: "[Título] - ¡Nuevo en el blog!"

Step 7: Monitoring Setup

Add to tracking:

• Google Analytics goal/event for the page
• GSC performance tracking
• CTA click tracking

Quality Checklist

Pre-Publish

• Frontmatter complete and valid
• Cover image optimized and in place
• All internal links work
• Schema.org markup validated (schema.org validator)
• Spelling/grammar checked
• Preview on mobile

Post-Publish

• URL accessible and rendering correctly
• GSC indexing requested
• Social posts scheduled/published
• Added to internal tracking sheet

Output

A published, indexed, and promoted article with:

1. Live URL on andesrunners.com
2. GSC indexing requested
3. Social promotion initiated
4. Performance tracking enabled