Business Context Analysis

Purpose

Provide structured frameworks for understanding the business environment surrounding product decisions. These frameworks help assess Viability risk and identify Opportunities through market gaps.

When to Use Each Framework

Business Model Canvas (BMC)

Analyzes the full business model across 9 components: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.

Use during Opportunity Discovery to understand business context and identify where Solutions must fit within the business model.

See references/business-model-canvas.md for the full framework and quality checklist.

Value Proposition Canvas (VPC)

Designs value propositions by mapping Customer Profile (Jobs, Pains, Gains) to Value Map (Products & Services, Pain Relievers, Gain Creators). The goal is Problem-Solution Fit.

Connection to OST

• Customer Jobs surface Opportunities (unmet jobs = opportunities)
• Pains generate Hypotheses about friction causes
• Pain Relievers validate Value risk
• Gain Creators validate Usability risk

See references/value-proposition-canvas.md for the full framework and fit assessment checklist.

Market Analysis

Structures market research across: Market Size (TAM/SAM/SOM), Segmentation, Competitive Analysis, and Market Trends.

Connection to Risks

• TAM/SAM/SOM validates Viability risk (market large enough?)
• Competitive analysis validates Value risk (can we differentiate?)
• Market trends inform Feasibility risk (timing right?)
• Market gaps identify new Opportunities

See references/market-analysis.md for the full framework, research methods, and quality checklist.

Key Principles

• Evidence over assumption: Market claims need cited data sources
• Recency matters: Market data older than 1-2 years needs re-validation
• Cross-validate: Use multiple sources to confirm market signals
• Business model fit: Every Solution should be checked against the business model for Viability