Brand Foundations (The 7 Pillars)

An interactive workshop protocol used to instantly standardize a brand's narrative, voice, and aesthetic positioning before content production begins.

Triggers

"new brand", "brand voice", "positioning", "brand guidelines"

Core Mechanics

Runs a structured Q&A to extract:

1. Purpose & Core Enemy
2. Target Avatar (Psychographics > Demographics)
3. Brand Voice & Archetype
4. Primary Value Proposition
5. Visual Identity (Colors/Typography direction)
6. Compaction into brand_guidelines.md

Reference Paths

• .context/memories/protocols/strategy/319-brand-foundations-7-blocks.md